Social media is constantly changing, and we’ve seen some significant shifts in the past few years. In 2020, Instagram introduced Reels, live streaming became more popular than ever, and the platform debuted Stories Highlights to help you organize your content. As a business owner or marketer, keeping up with these trends is essential, so you stay caught up. In this blog post, we’ll outline three social media trends that will continue to grow in popularity in 2023: creating Instagram reels, going live on Instagram, and sharing behind-the-scenes content are three ways to have stand-out growth this year.
Creating Instagram Reels
You can create an Instagram reel by taking a few photos from your latest photoshoot or capturing a video from a meeting or a trip and uploading them with a trending topic or music that will catch your attention. Bonus points if you add an attention-grabbing text caption to the actual reel.
Instagram reels are a great way to differentiate yourself from other users posting similar content. You can showcase your personality and clarify why people should hire you over the competition.
When posting on Instagram, always try to strategically utilize trending hashtags and cover topics that speak to your offers, brand or are highly searched topics that connect with your community. Your goal should be getting exposure for your expertise and authority in your niche—but not just any kind of exposure—the right kind that grows your profits!
Going Live on Instagram
Going live on Instagram is a great way to engage with your audience. You can take questions or have a Q&A session while they watch. Live streams can also be helpful in terms of promoting your product or service.
You don’t have to go live every day, but try doing so once every week or two weeks and make sure you’re promoting it beforehand through your other social media accounts.
Sharing Behind-The-Scenes Content
BTS– and not the Korean pop group, but rather behind-the-scenes candid content is a great way to show your audience what you do behind the scenes. You can share videos of your team working on a project or you taking care of business, such as writing content for your website or podcasting.
Another way to use this trend is by sharing screenshots from meetings, calls, and events with your followers so they can get an inside look at how their favorite companies operate outside of social media.
Conclusion
We’ve covered three significant social media trends to follow in 2023. As you can see, there is plenty of ways to engage with your audience and share your story. We know what it’s like to start from scratch, so if you need help implementing any of these ideas or want help on how we can help you use them for your business, don’t hesitate to reach out. We’re here for you!
